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When it comes to American luxury, Cadillac is the torch bearer. In existence for over a century, Cadillac has been at the heart of the auto industry since its arrival. Founded by Henry Martyn Leland, a producer of automotive parts, the first model under the Cadillac name was the Osceola, a limited production concept car. But the Osceola is credited with helping ignite the popularity of closed-body cars, essentially changing the face of automobiles in the United States. GM purchased the company in 1909 and quickly was designated as the luxury division for the company. Power and class were the Cadillac specialty, as the brand was the first US automaker to develop a V8 engine.
Cadillac models were known for their “tail fins”. The tailfins were an idea that came about as the result of aircrafts such as the Lockheed P38. Chrome was also employed on post-WWII models, yet another styling cue that separated Cadillac from the rest of the competition. The Coupe DeVille and Fleetwood El Dorado were two of the most popular luxury cars around. Cadillac received excellent free advertising from both of them since many athletes and actors could be seen driving these cars. Vertical tail lights made their way into the picture come the 1960s, further boosting Cadillac’s image for fashion. The arrival of the Fleetwood Sixty Special was a flagship for luxury, offering footrests and a telescoped steering wheel. In 1975, the Seville made its debut. Complete with electronic fuel injection, the Seville helped save Cadillac from the fuel crisis that beat up the auto industry. After slumping throughout most of the late eighties/early nineties, Cadillac became rejuvenated on the back of their Art & Science campaign.
It didn’t take much longer for Cadillac to find its groove again. On the heels of the CTS, DTS, and of course, the Escalade, the last decade has been a complete turnaround for the brand. Once again recognized for the elegance and comfort its models have always been heralded for, Cadillac is seeing its most consistent run of success in decades. The Escalade leads the way as Cadillac’s first truck-based vehicle and is further bolstered by the EXT and ESV, respectively. Sales have remained strong, with Cadillac conducting plenty of ad campaigns geared towards the upscale driver who craves versatility as much as class.
Literally the gold standard in American luxury, it doesn’t take long to realize how Cadillac has reached that very pinnacle. Credibility, sophistication, and class all define the Cadillac autos and parts, with loyal drivers from every background. The Fleetwood, Eldorado, Seville, and Escalade – all legitimate superstars and it doesn’t end there, for every member of the Cadillac brand commands a certain kind of respect and appreciation that few other manufacturers can enjoy.
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